Your marketing works.
Don't drop the ball now.
Leads are pouring in from every channel — and suddenly the bottleneck isn't demand, it's chaos. Troy puts your leads, reps, fulfillment, billing, and team in one place, so momentum turns into revenue instead of leaking away.
No setup fees · Cancel anytime · Live the moment you sign up
When the leads start pouring in,
don't drop the ball.
You cracked marketing. Now the work is keeping up with it. Troy organizes your leads, reps, fulfillment, billing, and team in a single platform — so the momentum you built becomes revenue, not a mess.
No setup fees · Cancel anytime · Live the moment you sign up
Growth doesn't break in one place. It breaks down the line.
The day your ads start converting is the day a new problem is born. Each win exposes the next gap — and stitching together five tools to patch it is how good companies lose their edge.
Leads everywhere
Meta, Google, referrals — coming in faster than you can sort which source actually drives revenue.
Reps need managing
Calls, follow-ups, coaching, accountability. Without tracking, your best channel goes cold.
Fulfillment cracks
Sales close, but delivery wasn't built to scale — and the experience falls apart on the back end.
Momentum leaks
Invoicing, scheduling, payroll, data — the admin sprawl quietly drains the lightning you caught.
See exactly what you're getting.
Not a pile of features — a connected system. Here's what your team actually opens every day.
Finally know which leads actually make money.
Every lead from Meta, Google, referrals, and cold outreach lands in one pipeline — automatically tagged by source. Troy shows you cost per lead, customer acquisition cost, and true ROAS per channel, so you stop guessing and start doubling down on what works.
- Channel performance — spend, leads, and win rate side by side.
- Lead source breakdown — see which channel quietly drives the revenue.
- Live ROAS & CAC — recalculated every time a deal closes.
Run your sales floor without the black box.
Add a lead, build a quick quote, and work the pipeline from one screen. Troy tracks every rep's activity and conversions, flags repeat customers who've gone quiet, and ranks your accounts by lifetime value — so you protect the pipeline you paid to fill.
- My Pipeline vs. All Reps — coach the team or focus on your own deals.
- At-risk repeat customers — auto-surfaced when they go cold.
- Quick quote & invoice — turn a lead into a paid order in a few taps.
An AI that already read your whole business.
Troy's assistant reads your live sales, inventory, and revenue and answers in plain English. Ask for a morning briefing, your top priorities, or which leads to call back — and onboard new hires with an AI knowledge base trained on your own playbook, not their guesswork.
- Morning briefing — what changed overnight, what needs you today.
- Path-to-goal tracking — momentum, growth rate, months to your number.
- AI knowledge base — onboarding & training that scales with the team.
Keep the whole team accountable in real time.
Clock-in, clock-out, team hours, and live status in one manager view — plus task assignment, channels, and urgent alerts so sales and fulfillment stay in sync. When volume climbs, you keep your arms around the operation instead of chasing updates.
- Time clock & payroll — who's in, who's out, hours logged today.
- Task board — assign the day's agenda and track it across the team.
- Team chat & alerts — fulfillment and sales talking in one place.
Ops DirectorIN
WarehouseIN
SalesOUT
FulfillmentOUT
The rest of your stack, folded in.
Invoicing & billing
Send clean, branded invoices and collect payment — tied to the deal your rep just closed.
Scheduling & calendar
Book and sync appointments without paying for a separate scheduling tool on top.
Support tickets
Returns, missing parts, and questions tracked from open to resolved — nothing slips.
Inventory & fulfillment
Track stock, receiving, and every order end to end as volume scales.
Reporting & P&L
One source of truth for revenue, expenses, and the numbers behind every decision.
Roles & permissions
Each person sees only their world — sales, warehouse, or the whole picture.
Start lean today. Go custom when you're ready.
Pay for the platform at a price that's almost impossible to say no to — or have Troy built around the exact shape of your business.
Troy Platform
The full operating system, ready to use today.
- Lead capture, pipeline & source tracking
- Sales rep management & coaching tools
- AI assistant, onboarding & knowledge base
- Invoicing, scheduling, payroll & team chat
- Pick only the modules you need, or take it all
Custom Build
Troy, engineered around your exact operation.
- Designed around your specific workflows
- Custom integrations with your existing tools
- White-label, your brand front and center
- Dedicated build team & ongoing support
- For teams that have outgrown off-the-shelf
Now keep it in the bottle.
Stop letting hard-won leads slip through the cracks of five disconnected tools. Run your whole business from one place — starting at $19.99 a month.